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York Village Dental

Last Updated: 8/21/2024

 

York Village Dental Privacy Policy

 

Introduction

York Village Dental (“YVD,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy (the “Policy”) explains our practices for handling the information we may collect and use about website visitors. This Policy applies to information you provide to us through our website, https://yorkvillagedental.com/ (the “Site”), and our interactions with you, including when you communicate with us using functionality on the Site, book an appointment, make a payment, register for a patient account, or otherwise interact with our Site. Use of our Site is also subject to our Terms of Use. This Policy does not apply to the information we may receive when providing services to patients. Our Notice of Privacy Practices governs our use and disclosure of personal health information (PHI) and other patient data.

Important Information About This Policy

We reserve the right to amend or update this Policy from time to time to accurately reflect changed circumstances or new legal requirements. We encourage you to check this Policy periodically for updates. By providing us with personal information or using our website, you expressly consent to the information-handling practices described in this Policy. If you do not agree with this Policy, please do not use our website or provide us with your information.

Information We Receive

Personal Information: For the purposes of this Policy, “personal information” is any information that identifies, relates to, or can be used to contact a particular individual. The types of personal information we receive include the following categories:

  • Contact Information: First name, last name, email address, physical address, billing address, and telephone number.
  • Account and Patient Information: Patient ID, account username, account password, and other information that we may request or that you may provide relating to your patient account.
  • Transactional Information: Details about your transactions with us, including method of payment, payments received, payment details, insurance information, transaction history, services performed, dates of services, and other information relating to your use of our services.
  • Communication Information: Details regarding informational materials you may have requested or received from us, the services in which you are interested, your receipt of informational communications, information regarding your communication preferences, and copies of communications and inquiries you have submitted to us, including through email, calls, and features available on our Site.
  • Device and Usage Information: Details regarding how and when you use our Site, including the device used to connect to our Site or software, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to our website, and information about your interaction with our Site.

Third-Party Information: If you provide us with information about third parties, we will use it in accordance with this Policy. You confirm that you have the consent of the third party or are otherwise entitled to share the information with us and that you have made the information in this Policy available to the third party.

Aggregated Data: We may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”

Automatically Collected Information: Like most websites, our Site uses various technologies to automatically collect information about visitors:

  • Cookies: We use cookies to personalize visitors’ experiences on our website, provide content that we believe may be of interest, track visitor trends and patterns, engage in marketing and advertising, and otherwise analyze our Site traffic.
  • Log Files and Device Identifiers: We use log files to track actions occurring on the Site and collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.
  • Web Beacons and Other Technologies: Our Site may use tracking tools like web beacons, which allow us to track pages and content accessed and viewed by users, as well as to monitor email readership.
  • Third-Party Analytics Tools: Our Site may use tools like Google Analytics. You can find more information about how data is collected and processed in connection with Google Analytics here.

How We Use Personal Information

We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:

  • Entering into and managing our business relationship with you and providing services to you.
  • Scheduling you for services, communicating with you, and responding to your inquiries regarding our services and other issues.
  • Providing and optimizing your experience on our Site and ensuring that our content is presented to you in the most effective manner.
  • Sending you promotional and informational communications, tracking your communication preferences, and for our internal marketing purposes.
  • Managing customer service issues, including those relating to the performance of our services and customer feedback.
  • Developing, updating, and improving our services, customer service, and customer experience.
  • Preventing and detecting fraud, security breaches, and other unlawful activities.
  • Enforcing our agreements with customers, complying with legal obligations, and defending legal claims.
  • Notifying you about changes to our Site, services, or material changes to this Policy.
  • Providing you with surveys or soliciting feedback from you.

Disclosure of Personal Information

When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or share it with third parties, to the extent permitted by applicable law. We may share your information with the following types of entities:

  • Business Partners and Service Providers: Necessary for the performance of any contract we enter into with you, such as IT providers, cloud hosting providers, payment processors, and insurance providers.
  • Marketing and Advertising Vendors: May assist with lead generation, hosting information, marketing automation, advertisement placement, and marketing campaigns.
  • Regulatory and Governmental Authorities: As necessary to comply with applicable laws, regulations, or legal processes.
  • Analytics Vendors: To understand our Site traffic, optimize our Site, and identify potential new clients.
  • Professional Advisors: Such as lawyers, accountants, and similar advisors.
  • Buyers or Successors: In the event of a merger, acquisition, or other business transfer where the information is among the assets being transferred.

Protection of Personal Information

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. If you access any service through our website using a username and password, you are responsible for keeping them confidential.

Your Rights Regarding PHI

Under HIPAA, you have several rights regarding your PHI, including:

  • Right to Access: You have the right to request access to your PHI. We will provide you with access to your records within 30 days of your request.
  • Right to Amend: If you believe that your PHI is incorrect or incomplete, you have the right to request an amendment. We will review and respond to your request within 60 days.
  • Right to Request Restrictions: You may request restrictions on certain uses and disclosures of your PHI. We are not required to agree to these requests but will review and consider them.
  • Right to an Accounting of Disclosures: You have the right to request an accounting of certain disclosures of your PHI made by YVD in the past six years, except for disclosures made for treatment, payment, or healthcare operations.
  • Right to Request Confidential Communications: You may request that we communicate with you about your health in a particular way or at a certain location.

HIPAA Breach Notification Rule

In the event of a breach involving unsecured PHI, YVD will notify affected individuals within 60 days of discovering the breach. We will also notify the U.S. Department of Health and Human Services (HHS) and, if the breach affects more than 500 individuals, the media.

Business Associate Agreements (BAAs)

YVD will enter into Business Associate Agreements with any third-party service providers who may handle PHI on our behalf. These agreements ensure that these business associates will also comply with HIPAA regulations.

Patient Authorization for PHI Use

For any uses or disclosures of PHI not explicitly allowed under HIPAA, such as certain marketing activities, YVD will obtain written authorization from the patient before using or disclosing their PHI.

Your Choices About Personal Information

We respect your right to make choices about the ways we collect, use, and disclose your information. Some choices you have include:

  • Marketing Emails: You can opt out of receiving promotional emails by clicking the “opt-out” link in any such emails.
  • Cookies: You may have the option to manage cookies through your browser or device settings.
  • Google Analytics: You can opt out of data collection by Google Analytics using their opt-out tool here.
  • Interest-Based Advertising: You can adjust settings on your device to opt out of personalized advertisements or visit optout.aboutads.info for further options.
  • Declining to Provide Information: You may choose not to provide us with requested information, but this may limit your ability to use certain features of our Site.
  • Do Not Track: Our Site does not honor “Do Not Track” signals.

Links to Third-Party Websites

Our Site may contain links to third-party websites, which have separate privacy policies. We are not responsible for the content or privacy practices of these websites.

International Transfers

YVD is headquartered in the United States, and the information you provide to us may reside on servers located in the United States. You consent to the transfer of your information to the United States, where data protection laws may differ from those in your country.

Children’s Privacy

Our Site is not directed at children under the age of 16, and we do not knowingly collect personal information from them. If we discover that a child under 16 has provided personal information, we will use it only to inform the child that we need parental consent.

Changes to This Policy

We may change this Policy from time to time. If there are changes, we will post them here and update the “Last Updated” date. Continued use of this Site after any changes indicates your acceptance of the updated Policy.

How to Contact Us

For questions or more information about our privacy practices, please contact us by using the contact information provided below:

York Village Dental
4 Market Place Dr.
York, ME 03909
Phone: (207) 363-6551